Our team



BSD is a digital research, design, and innovation company established in 1990. Its founders are among the leading experts in Human-Computer Interaction, Human Factors, Ergonomics, Interaction Design, User Experience, Business Design, and Service Design.

BSD's approach to design is based on a deep understanding of user experience, needs, and behaviors, offering solutions that meet business requirements and align with the strategic vision of its clients.




Sebastiano Bagnara
Founder
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Donald A. Norman
Inspirational Advisor
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Maurizio Mesenzani
Managing Partner
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Alessandro Pollini
Partner & Design Lead
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Oronzo Parlangeli
Partner
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Riccardo Tartaglia
Partner
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Alice Verioli
Business Development Manager
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Luca Merzi
Partner
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Angela Di Massa
Interaction Designer
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Andrea Castellucci
Interaction Designer
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Tania Sabatini
Interaction Designer
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Giordano Manchi
Service Experience Analyst. R & D Innovation Projects Specialist
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Alessia Ciccone
Interaction Designer
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Pasquale Castronuovo
Service Experience Analyst
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Arianna Terenzi
Interaction Designer
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Luca Cavioni
Full-stack e AI Developer
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Eleonora Campana
Service & Interaction Designer
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Damiano Gui
Design Consultant
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Sara Traversari
UX Strategist
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Paolo Fontò
CRM & Customer Management Expert
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Federica Riccardi
Marketing Expert
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Stefano Guidi
Researcher & Consultant
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Chiara Parretti
PHD & Consultant
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