Our team



BSD is a digital research, design, and innovation company established in 1990. Its founders are among the leading experts in Human-Computer Interaction, Human Factors, Ergonomics, Interaction Design, User Experience, Business Design, and Service Design.

BSD's approach to design is based on a deep understanding of user experience, needs, and behaviors, offering solutions that meet business requirements and align with the strategic vision of its clients.




Sebastiano Bagnara
Founder
-
LinkedIn ︎︎︎


Donald A. Norman
Inspirational Advisor
-
LinkedIn ︎︎︎


Maurizio Mesenzani
Managing Partner
-
LinkedIn ︎︎︎


Alessandro Pollini
Partner & Design Lead
-
LinkedIn ︎︎︎


Oronzo Parlangeli
Partner
-
LinkedIn ︎︎︎




Riccardo Tartaglia
Partner
-
LinkedIn ︎︎︎


Alice Verioli
Business Development Manager
-
LinkedIn ︎︎︎


Luca Merzi
Partner
-
LinkedIn ︎︎︎


Angela Di Massa
Design Lead
-
LinkedIn ︎︎︎


Andrea Castellucci
Interaction Designer
-
LinkedIn ︎︎︎




Tania Sabatini
Interaction Designer
-
LinkedIn ︎︎︎


Giordano Manchi
Service Experience Analyst. R & D Innovation Projects Specialist
-
LinkedIn ︎︎︎


Eleonora Campana
Service & Interaction Designer
-
LinkedIn ︎︎︎


Pasquale Castronuovo
Service Experience Analyst
-
LinkedIn ︎︎︎


Arianna Terenzi
Interaction Designer
-
LinkedIn ︎︎︎




Luca Cavioni
Full-stack e AI Developer
-
LinkedIn ︎︎︎


Federica Riccardi
Marketing Expert
-
LinkedIn ︎︎︎


Damiano Gui
Design Consultant
-
LinkedIn ︎︎︎


Sara Traversari
UX Strategist
-
LinkedIn ︎︎︎


Paolo Fontò
CRM & Customer Management Expert
-
LinkedIn ︎︎︎


Stefano Guidi
Researcher & Consultant
-
LinkedIn ︎︎︎


Chiara Parretti
PHD & Consultant
-
LinkedIn ︎︎︎